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- 5-10-22
5-10-22
How to treat IG like a content funnel...
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This edition is brought to you by . Mention helps you to make the most of your online presence with powerful media monitoring and social media management. Monitor, analyze, respond and publish.
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Apple Print Ad
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Content Creation Cheat SheetWe're big fans of @thestevenmellor on Instagram. When it comes to content strategy on IG, he's a must-follow.In his recent video, Steven breaks down content creation on IG by treating it like a funnel. It's quick and impactful.Check it out... Reels: Think brand awareness all day long. Reels offer a great way to get more reach and exposure. Comments: The comments section is like going to a networking event. Put on your name tag and start saying hello. Stories: Once you get a follow, it's time to nurture it. Do so by using stories and highlights. Lean into 3 types of content on Stories; educational, your story/bio, and product / offer content. IG Live: This is your chance to show off your skill set and build authority and trust in your space. DMs: You've reached the bottom of the funnel. Congrats. If you're sliding into the DMs, it's time to close that sale or offering. Check out more of Steven's IG value bombs here.
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Today's Challenge
Try framing your IG content with the above recommendations.
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