5-10-22

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Content Creation Cheat SheetWe're big fans of @thestevenmellor on Instagram. When it comes to content strategy on IG, he's a must-follow.In his recent video, Steven breaks down content creation on IG by treating it like a funnel. It's quick and impactful.Check it out...  Reels: Think brand awareness all day long. Reels offer a great way to get more reach and exposure. Comments: The comments section is like going to a networking event. Put on your name tag and start saying hello. Stories: Once you get a follow, it's time to nurture it. Do so by using stories and highlights. Lean into 3 types of content on Stories; educational, your story/bio, and product / offer content. IG Live: This is your chance to show off your skill set and build authority and trust in your space. DMs: You've reached the bottom of the funnel. Congrats. If you're sliding into the DMs, it's time to close that sale or offering. Check out more of Steven's IG value bombs here. 

Today's Challenge

Try framing your IG content with the above recommendations. 

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