5-11-21 (copy 01)

Curtis Tea - any guesses what it tastes like?

Know What's Happening on the Facebook

Facebook is constantly changing. From the algorithm to ad updates, it's important to be in the know.Here's the latest from Facebook. 

• ATT is here: Apple's App Tracking Transparency is here to stay. In a nutshell, apps must get user permission to track data. This will have an impact on custom audiences.

• Covid-19 misinformation: FB created a global network of over 80 independent fact-checkers who review content across over 60 different languages, aided by AI. To date, they've removed 12 million pieces of content about the virus and vaccine. That's a lot of content. 

• New business suite features: You can now schedule stories to FB and Instagram, edit scheduled posts, create, edit and manage albums and save posts in draft mode.

• Dynamic ads for streaming: These ads help video streaming brands show off their content to their target audience. Before this update, streaming creators typically had to promote different media titles separately.

Today's Challenge

Spend some time reading this article from AdEspresso regarding Facebook April 2021 updates. 

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