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- 5-11-22
5-11-22
The Gen Z takeover 😎
This edition is brought to you by . Mention helps you to make the most of your online presence with powerful media monitoring and social media management. Monitor, analyze, respond and publish.
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What's Trending in Gen Z Town...Did you know? Gen Zers make up 26% of the global population In the US, Gen Zers are expected to account for 40% of consumers 85% of all Generation Z individuals learn about new products from social mediaAt some point (if you haven't already), you're gonna need to know how to market to Gen Zers. They're rising through the consumer rankings quickly.Here are some things to think about when it comes to Gen Z: Gen Z craves realness over brand promotion online: "Social media is like a second language to Gen Z. Because of that, Gen Z is also great at spotting when a brand is trying too hard, being inauthentic, or just doesn't get it. I feel like I see a lot of brands fall flat when they try to copy trending content." - Kelsi Yamada (Gen Z social media manager at Hubspot) Gen Z wants new, niche, and more personal experiences: Research is suggesting that Gen Z tends to be more niche, thrifty and creative. Think less mainstream, more transparency. Gen Z will almost always experiment with new digital platforms: There are a few trending apps with large Gen Z audiences that you should be aware of: BeReal, Poparazzi, and VSCO. You may not be able to market on these, but it's worth spending time on them to see how Gen Z is engaging. Dive deeper here.
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Learn more about popular Gen Z apps - BeReal, Poparazzi, and VSCO here.
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