5-12-22

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Is it Time for a Brand Event?Experiential marketing enables consumers to not just buy products or services from your brand, but to actually experience your brand.It's safe to say that event are coming back: 68% of B2B marketers and 63% of B2C marketers reported that they hosted live, in-person events in the last six months (July – December 2021), and 81% plan to host live events in 2022.Here are some important stats on the state of experiential marketing... 75% of B2C marketers said that in-person events are crucial for their brand’s success 81% of brands believe their event and experiential budgets will match or exceed their pre-pandemic budget 67% of consumers don’t show up for low-cost or free virtual events. Experiential marketing now ranks as one of the top five marketing strategies companies currently leverageAs you start to think about your own brand experiences, here's some inspo to get you moving in the right direction:  Pop-up stores Co-branding Solo experiences Product demos Product sampling Tours Conferences Classes and workshops Augmented reality and metaverseDive deeper here. 

Today's Challenge

Because we like to keep these emails short and sweet, you have some homework to do. Head over to this awesome resource from Ahrefs to see how brands are using the above experiences to elevate their marketing. 

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