5-15-23

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What's Happening

• Pinterest Launches Simplified Pin Creation Flow, Adds Links in All Pins

• Meta Begins Testing Generative AI Elements for Facebook and Instagram Ads

• TikTok Launches New In-App Music Hub to Highlight Trending Artists

What's Trending in Social for 2023

It's getting tough to keep up with everything going on in the social media space, especially with the rise of AI.Lucky for you, we cut through the noise to keep you up to date. Based on a recent article from Mentionlytics, here's the highlight reel of what's happening in social media at the moment. 

• TikTok Continues to Rule The World: If you haven’t created a TikTok account for your business, do it. By September 2022, Tiktokers spent $914.4 million on TikTok globally. TikTok ASAP.

• Social Listening Becomes an Indispensable Strategy: Based on a survey by Statista in 2020, 33% of customers use social media to send their complaints to a brand or its customer service.

• Social Media Ads: In 2023, we’ll see more brands, even with smaller sizes, invest in running ads on social media platforms. Once again, as one of the most profitable social platforms for running ads, TikTok is a giant in generating ad revenues: $11.64 million in 2022 compared to $3.88 million in 2021.

• Augmented Reality (AR) & Virtual Reality (VR): We know every brand is trying hard to show itself differently, and AR story filters are a great way to do that. It allows brands to add a layer of interactive design and interesting visual elements to their content.

• Attention Span Reduces, as the Video Length: Apparently, Gen Z’s active attention span is just 1.3 seconds. Less than any other age group. Go figure. 

• Micro-influencers and their Macro Impact: Influencer marketing is here to stay. It's still one of the fastest-growing marketing strategies in social media. Case in point > 40% of Twitter users say they would buy stuff online as a direct result of a Tweet from an Influencer.

• Don't sleep on 4 more trends here.

Today's Challenge

Hop on the trends if you're not already. 

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