5-16-22

Clear for landing...🛬

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4 Ways Anchor Links Can Improve Your Landing Page The last thing you want on a landing page is friction. If navigating the page is difficult, your potential customers are gonna bounce real quick.If you're not familiar with an anchor link, let's get you up to speed.An anchor link, most commonly an arrow or hyperlink lets a visitor jump between sections of a page with ease.So, how do you use anchor links on your landing page? CTA Buttons: 'You want your call-to-action (CTA) button to be as visible as possible as the final step towards a conversion. Adding an anchor link to a CTA button shortens the customer’s conversion path.' Social proof: Social proof is all about establishing trust. Make sure you have a link on your landing page that directs visitors to some type of review section. This will encourage your audience to take next steps. Lead generation: 'If your goal is to collect leads with your content, an anchor link works as an extra push to guide them to the next step. It can guide a user directly to a lead capture form, such as a contact form.' Table of contents: TOCs offer a great way to give a high level view of your site offering. The goal is to help users find what they need without a bunch of scrolling.Dive deeper here.