5-16-23

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What's Happening

• US Tech Policy Must Keep Pace With AI Innovation

• Podcast Listeners Don’t Love or Hate Ads,report says

• Could the Advertising Chops of Twitter’s New CEO Turn Revenues Around?

What to Post on Twitter Love it or hate it, attention is to be had on Twitter. Whether you're a solopreneur, marketing director, or you name it, let the following serve as a guide on what to post (from Max at Marketing Examples).  Quick tips: Teach people something new in a tweet. Short, sweet, and shareable.  Threads: Link sharing is tricky. If you've got a worthwhile story - write a thread.  Memes: They're here to stay.  Quick reaction: Wanna go viral? Think fast when a new story consumes the internet. See Oreo.  Brand beef: Conflict creates conversation. We see you Wendy's.   Keep it simple: Don't overthink it. For example @Chipotle - Good morning to everyone, except people who take our Tabasco sauces.  Replies: "Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful."  Questions: Customer questions help build community. See Shopify.   Reply and we'll: Go one step further with your customers and you'll have fans forever. See Spotify. To check out the full post (with images) - go here.

Today's Challenge

If you're active on Twitter, try a few of the mentions above.

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