5-17-21

Build the Future. LEGO.

Segment Your List

When it comes to newsletters or eCommerce emails, segmentation is key. Sending a blanket email to your entire list is not only ineffective but could be costing you conversions. Here are some quick and dirty tips to segment your list. 

• Location: Let's say you only ship your product to folks in the United States. There's no point in blasting the same email to someone in the UK. Location is a great place to start when it comes to segmentation. 

• New subscribers: It takes time for new subs to warm up to your brand. We recommend a welcome series to introduce them to the brand before you include them in your regular email flow.

• Repeat customers: These are your gold standard subscribers. Consider sending them exclusive deals and new releases to keep them feeling special.

• Inactivity: If someone hasn't opened your email in a long time, send them a final chance email to stay on the list. If they don't respond - cut 'em.

• Clicks: You might be pushing a specific course or product. Segment the subs by 'CLICKS' of said product and re-engage with them if they haven't converted. You'll be surprised by the results of a re-engagement campaign. 

Dive deeper here.

Today's Challenge

Take a look at your current list data. You don't have to be a data nerd or super technical to create new segments. 

Tack allows you to track time spent on projects or tasks and makes beautiful visual reports that can be shared with your clients.<< TRY IT NOW >>