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- 5-17-21
5-17-21
How to maximize your current email list...
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Build the Future. LEGO.
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Segment Your List
When it comes to newsletters or eCommerce emails, segmentation is key. Sending a blanket email to your entire list is not only ineffective but could be costing you conversions. Here are some quick and dirty tips to segment your list.
Location: Let's say you only ship your product to folks in the United States. There's no point in blasting the same email to someone in the UK. Location is a great place to start when it comes to segmentation.
New subscribers: It takes time for new subs to warm up to your brand. We recommend a welcome series to introduce them to the brand before you include them in your regular email flow.
Repeat customers: These are your gold standard subscribers. Consider sending them exclusive deals and new releases to keep them feeling special.
Inactivity: If someone hasn't opened your email in a long time, send them a final chance email to stay on the list. If they don't respond - cut 'em.
Clicks: You might be pushing a specific course or product. Segment the subs by 'CLICKS' of said product and re-engage with them if they haven't converted. You'll be surprised by the results of a re-engagement campaign.
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Today's Challenge
Take a look at your current list data. You don't have to be a data nerd or super technical to create new segments.
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