5-17-22

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3 Ways to Successfully NewsjackNewsjacking is the practice of using news and trends to promote your B2C brand or products.Newsjacking isn't anything new. Brands have been using this strategy for some time. When it comes to finding the right news to use, you'll need to pay attention to 3 things...  Listen to your audience directly Keep a pulse on your industry to find out what your audience talks about Tread lightly with controversial topicsAs you work through newsjacking content ideas, pay attention to the following:  Relevancy - There has to be some type of connection between your brand and whatever news you're sharing. Otherwise, it'll come off as off-brand and inauthentic.   Timeliness: Just like the news cycle, you have to move fast with newsjacking. That's pretty much the premise of it. If you're posting something from last week or even a few days ago, you likely missed your chance.  Distribution: If you're targeting 50+ aged folks, TikTok likely won't be your channel of choice. Post where your audience lives. If you have the bandwidth, break your content up into snackable bites for your blog, social media posts, and more.Dive deeper here.

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Wanna see how successful brands are jacking the news? Ya you do. Get inspired here. 

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