- Please Advise
- Posts
- 5-18-23
5-18-23
A Reels only approach
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What's Happening
Montana Becomes the First US State to Issue a Full Ban on TikTok
Instagram Adds Broadcast Channel Guests to Provide More Content Options
5 Tips For a Reels Only StrategyWe've helped quite a few brands grow their Instagram and while the algo might always be changing, one thing is for certain; it's all about the Reels.Later.com recently shared an article featuring, @olivianoceda. Olivia took a Reels-only approach and grew her account by 75% over a 6-month span (60k followers added). Here's what Olivia recommends: Focus on growing your community and adding value instead of solely aiming for viral content. Going viral is unpredictable, with the algorithm often seeming random in its selection. Goal > Aim for a smaller but engaged community interested in your content rather than chasing high numbers. Utilize content pillars to consistently discuss and create content within specific topics. Content pillars provide a foundation for creating content, especially when feeling uninspired. They also help define your niche and signal it to the algorithm and your audience. Incorporate trending music into your Reels to stay relevant and engage with your audience. Trending audio is everything. Scroll through your feed to see what's poppin' off. Don't be discouraged if your strategy doesn't work immediately; learn and evolve over time. It takes consistent posting and experimentation to find your Reels groove. Whatever you do, don't throw in the towel. Use on-screen text and captions for accessibility and inclusivity, ensuring your content can be consumed quickly. Make sure you incorporate on-screen CTAs to encourage viewers to visit your link in bio. Dive deeper here.
Today's Challenge
Get reel(s).
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