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- 5-2-22
5-2-22
Why you should be using content pillars
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What is a Content Pillar and Why You Should CareThe world of blogging is very much alive and well. According to a recent study... 77% of people regularly read blogs online. Around 7 million blog posts are published per day. 67% of bloggers who post daily say that they are successful. Blog articles with 3000+ words get better results.With the blog-o-sphere being so saturated, it can be difficult to laser in on your content strategy. Content pillars can help.Content pillars are sets of themes or topics that your brand can use to create posts for your target audience.Basically, it's a large piece of content that you can turn into many smaller pieces of content.For example - if your main pillar is about Intermittent Fasting (IF), the sub-clustering pages would cover topics such as “what is IF?” or “how to start with IF, etc”.Here are some content pillars you can get started with today courtesy of AppSumo: The what is: A detailed explanation of a complex subject broken down into chapters and segments. The how-to guide: A step-by-step article that provides your audience with detailed information about implementing something. The ultimate guide: A comprehensive time-bound analysis of every aspect of a topic. The listicle: A complete article covering all possible points about a single subject.
Today's Challenge
Whether you're new to content pillars or need some inspiration, we can't recommend this in-depth article enough from AppSumo.
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