5-22-23

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What's Happening

• Meta’s Twitter Competitor App is Set to be Launched Some Time Next Month

• Netflix touts nearly 5 million ad-supported members

• How companies are addressing Mental Health Awareness Month

What's Alt Text and Why It Matters

According to Later.com, adding alt text to your social media posts makes your content accessible to well over 7m people.If you aren't familiar...Alt text, also known as alternative text, is an unseen description that can be vocalized by a screen reader device, enabling users to comprehend the content even if they cannot visually perceive it.It allows individuals to understand the context and details of your content, despite their inability to see it.This often overlooked but mighty tool plays a big role in enhancing accessibility for all users.Let's dive in and explore how you can optimize your alt text for maximum impact:1️⃣ Keep It Simple: When crafting alt text, simplicity reigns supreme. Aim for concise descriptions that accurately convey the content of an image without being overly verbose. Think of alt text as a clear and succinct summary that allows visually impaired individuals to grasp the image's context effortlessly.2️⃣ Avoid Emojis: While emojis have become a ubiquitous part of our digital communication, they have no place in alt text. Stick to text-based descriptions that effectively communicate the image's essence. Remember, our goal is to ensure inclusivity and accessibility, and emojis might hinder that objective.3️⃣ Don't Prioritize SEO: Yes, SEO is crucial for driving traffic and improving visibility. However, when it comes to alt text, don't lose sight of its primary purpose—providing accurate descriptions for those who can't see the images. Focus on delivering meaningful descriptions that prioritize accessibility over search engine optimization.4️⃣ List Important Information First: Just like we structure our content to captivate readers, you gotta think about the order of information in alt text. Place the most critical details upfront, enabling users to quickly grasp the image's essence. By prioritizing key information, we ensure our alt text is concise, informative, and impactful.5️⃣ Use Closed Captions & Audio Descriptions: Accessibility goes beyond alt text. Incorporate closed captions and audio descriptions in your videos to cater to individuals with hearing impairments. These additions not only improve accessibility but also demonstrate your commitment to inclusivity.Dive deeper on alt text here.

Today's Challenge

Consider using alt text if you're not already. 

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