5-25-21 (copy 01)

Point, Penn.

Write a Better Call-to-Action (CTA)

Getting someone to take action after reading your post, ad, etc. is a true skill and a sign of a talented marketer.You can have all the right pieces in place...from a killer headline to an amazing article, but if it doesn't result in action, is it worth it? Here are a few principles for a strong CTA game. 

• Before you determine what your CTA is, make sure you know what your goal is.

• Keep your CTA above the fold: If visitors can't see your CTA before they start scrolling, you're doing it wrong.

• Use the word 'Because': Don't just tell people to do something, tell them why they should do it. 

• Add value: Example - Rather than just SHOP NOW, make it SHOP NOW and save 25%.

• Create urgency: FOMO is real. Make your audience feel like they're missing out if they don't take action quickly.

• Use social proof: Social proof in addition to a killer CTA is clutch. Why? Because social proof shows that you're not the only one tooting your horn. 

See a few more here.

Today's Challenge

Compile a list of CTAs that stand out to you.

Smart canvas lets you do things like linking to other documents, tagging in coworkers, and quickly assigning tasks inside Google Docs or Google Sheets.It's Google's answer to Notion.<< TRY IT NOW >>