5-25-22

This edition is brought to you by . Mention helps you to make the most of your online presence with powerful media monitoring and social media management. Monitor, analyze, respond and publish.

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A Reels Only Strategy?If you use IG on the regular, you've likely noticed that feed post engagement is down and Reels are on the rise.Some creators are ditching the feed post altogether and going with Reels only. @olivianoceda is one of those creators. 'Olivia pivoted almost entirely to an Instagram Reels-only strategy on her feed, alongside daily Instagram Stories. After six months, Olivia grew her account by 60K followers — a 75% increase in follower growth.'Here are some takeaways from Oliva's Reels strategy:  It’s Not All About Going Viral: Ask how you can grow your community and add value. Content Pillars Are Key: Pick 3-5 topics and stick to them. Trending Music is Everything: Think of your Reels with an audio lens first.  Try, Try, Try, and Try Again: Some content will work, some won't. Keep throwing darts. 6-12 Seconds Is the Sweet Spot: Simple. On-screen Text Is a Must: Always include Instagram’s in-app fonts.Dive deeper here.

Today's Challenge

Spend some time diving into Olivia's 'Reels' only strategy here. 

There was a ton of interest in yesterday's tool, so we're highlighting our favorite features.If you missed the email, we showcased a social listening tool by Mention.  Real-time Notifications via Slack: If someone's talking about your brand, you'll know about it without having to leave Slack. Spike Notifications: When a topic you’re monitoring is getting more mentions than usual, we’ll send you a notification – a spike. Top Mentions: It gives you a snapshot of the alert you’ve set up, to assess the “health” of your alert and the associated topic.If you're not monitoring what's happening on social, it's time...<< TRY MENTION NOW >>

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