5-26-21

Burger King. 'Open Over Easter.'

Best Practices for YouTube Videos

Are you one of the 2.3 billion people that access YouTube once a month?We certainly are. From educational videos to pure entertainment, YouTube has something for everyone.If you're considering making YouTube videos for your brand or company, check out a few tips below... 

• Tell a story: There's a reason why Hollywood movies follow the tried and true beginning, middle and end format. Do the same with your videos. This format ensures a natural flow.

• Keep users engaged: Have some fun with your videos. Add text, music, animations, etc. There's one caveat...don't over do it with engaging elements.

• Dial in your style: When you're just getting started, it's important to create a framework that all of your videos will follow. Make sure your video editing style stays consistent.

• Create engaging thumbnails: Think of YouTube thumbnails as the cover of your book. They need to be exciting and draw the user in. Whatever you end up doing, just start creating.Dive deeper here.

Today's Challenge

Spend some time researching popular YouTube channels in your niche. What do their thumbnail images look like? Do they have a consistent style?

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