5-26-22

Let's talk about your IG bio...

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How to Make Your IG Bio Stand OutIG only gives you 150 characters in your bio. If used properly, those characters will help you convert profile visitors into followers, and hopefully customers. Here are 6 simple tips to stand out with your bio on IG: Use hashtags in your bio: Adding hashtags to your bio won’t necessarily make your profile more discoverable, but it's a great way to promote user-generated content. Come up with a branded hashtag and promote the heck out of it. Use line breaks: There's a reason we use bullet points in every email; it's easier to read. To create line breaks in your bio, open up your notes app and copy and paste directly to IG. Use a contact button: Make it as simple as possible for your audience to reach you directly from IG by including your phone number and email. Add a category: Under your business profile, make sure you've categorized your business. Folks will be able to find you easier. Add a clickable link: We're big fans of Linktree as it allows you to create a landing page with multiple links. Keep it fresh: It's easy to have a 'set it and forget it' mentality with your IG bio. Make sure you're regularly checking your 'insights' and changing accordingly. Dive deeper here.

Today's Challenge

Spend some time on this article from AdEspresso to see how popular brands are amplifying their IG bio.

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