5-27-21

Heineken for Halloween.

Focus on Your BrandWhen we say 'brand,' we're not just referring to your logo. Good branding goes far beyond that. Too often, we see businesses piecemeal their identity on the fly resulting in no 'true' identity. Check out a few advantages below of building a solid brand.   Branding is often the deciding factor for consumer purchases: Pretty self-explanatory here. 89% of consumers say they’ll buy from a brand they already follow and recognize over a competitor. Branding gives you an identity: Good branding allows your business to become more than a name. It begins to become a personality. Good branding supports your marketing efforts: Consistency is key here. With good branding, there's no guessing game on how to present yourself. Uniformly presented brands are 3.5x more visible to customers. Consistent brand presentation has been seen to increase revenue by 33%. Branding helps you share your values: 'Customers are more interested than ever before in buying from companies that share their same values, so having a consistent message to share is critical.'Dive deeper here.Humble brag: We've helped hundreds of companies get their branding on track. Hit us up if your brand needs some love.  

Today's Challenge

Spend some time focusing on your brand. What's the perceived identity versus where you want it to be? 

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