5-27-22

Our Friday edition is all about getting your weekend started off right. For you overachievers, we'll kick it off with a book or podcast recommendation followed by our weekly recap. After that, it's all play. #GetAfterIt 

This edition is brought to you by . Mention helps you to make the most of your online presence with powerful media monitoring and social media management. Monitor, analyze, respond and publish.

Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: 

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there

• Position a follower so that it can occupy a niche not claimed by the leader

• Avoid letting a second product ride on the coattails of an established one.

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Weekly Recap

• Why social listening is so important for your brand

• 5 tips for writing a newsletter

• Should you go 'Reels' only on IG?

• A tool to monetize a job board

• How to make your IG bio stand out

How much money do Americans think they need to be considered wealthy?A report by Charles Schwab surveyed 1,000 Americans ages 21 to 75 in February 2022, and asked respondents a range of questions about their personal finances, including the factors influencing their savings and investment decisions.<< SEE HOW MUCH >>

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