5-31-23

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What's Happening

• Instagram Adds Search Ads Placement into its Marketing API

• Twitter Expands Community Notes to Attached Visuals in Tweets

• Legal Experts Call for Generative AI Regulation, as Existing Laws Fail to Specify Direct Liability

4 Tips to Plan Your Instagram LayoutWhen you look at your IG feed like a welcome sign above your shop door, it makes sense as to why you need to create a strong visual aesthetic that sells your value and attracts followers right from the start.So, here are four tips to help you plan your Instagram layout effectively:  Define Your "Aesthetic" or Brand Colors: While the concept of a picture-perfect Instagram aesthetic has evolved, users are still drawn to grids that tell a cohesive visual story. To achieve this, use complementary colors or mix up different types of content, such as memes and lifestyle posts. Pro tip: Create a mood board that reflects the direction you want your grid to take.  Mix it up: Don't stick to just static images—experiment with Reels, carousels, and videos. This variety provides more opportunities to connect with your community and showcase what makes your brand unique. Look at the performance of your content to see what resonates the most with your audience.  Consistency is Key: While posting every day is ideal, it's not 100p necessary, but maintaining a regular posting cadence is crucial. By planning your Instagram feed in advance, you can leave a lasting impression and build consistency with your audience, even when you're on the go.  Plan Ahead: With tools like Later's Visual Planner, you can preview and rearrange your feed before posting, enabling you to see how your profile will appear to your followers. By planning your content in advance, you can effectively showcase your value and entice new followers right from the beginning.See some examples in the wild here.

Today's Challenge

Take an IG feed audit.

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