5-3-23

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What's Happening

• Meta Says That its On Track to Double the Amount of AI Recommendations in User Feeds

• Instagram’s Testing a New Generative AI Sticker Creation Process In-App

• Google Launches Blue Checkmarks for Verified Brands in Gmail

What is Lemon8 and Why Should You Care

It appears another social media platform is on the rise. Looking at you Lemon8. As marketers, it's always key to stay on top of emerging platforms so we're giving you the lowdown. Here's the deal with Lemon8...Lemon8 is owned by ByteDance, the same company that owns TikTok. Now available in the U.S. and UK, it has become the second most-downloaded lifestyle app in the U.S. within just a month of its debut, following Pinterest.One of the most interesting aspects of Lemon8 is its heavy focus on user-generated content. Don't worry. No major brands have a notable presence on the platform yet. 'Yet' is the keyword here. What sets Lemon8 apart from other platforms like Instagram and TikTok is its authentic, organic content. On other platforms, influencer marketing is the norm, and users can feel constantly sold to. Lemon8 (supposedly) offers a more genuine experience for users.As Lemon8 gains steam, it's worth having a basic understanding and securing your handle to see what's trending in your niche, especially if you're in the fashion, wellness, or food industries.However, there are some legit concerns over the platform's longevity and security, given that it's owned by ByteDance. Just keep that in mind before you invest heavily in the platform.TLDR: Lemon8 is an emerging platform that's worth keeping an eye on. With its focus on user-generated content and authentic feel, it could offer a new way to connect with audiences. But only time will tell if it can turn social media lemons into lemonade.Dive deeper here.

Today's Challenge

Head over to Lemon8 and see what's up.

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