5-5-21 (copy 01)

CDs - remember those? This Sony ad highlights an interesting contrast between the old and new. 

Get the Headline Right

Think of your headline as your first impression. If you play your cards right - you've advanced to the conversation AKA your content.So, how do you know if your headline is good? Answer: look at the dataThe folks at CoSchedule did the leg work here and analyzed over 220k headlines.Here's what (they found) makes a good headline: 

• They use emotional language: Hook your reader in by eliciting an emotional response via the headline.

• Include an action verb: Think in terms of what the subject did and what the reader will be able to do after reading the content.

• They strike a positive tone: Negativity doesn't resonate with people. Keep your headlines positive.

• They show a benefit: People are selfish. Headlines that show a clear message on how it'll improve someone's life always do well.

• They often include numbers: Don't shy away from featuring big stats in your headline. They're quick, easy, and usually work.

• They average 12 words long: Aim for this word count on your next headline.

Today's Challenge

Check out some power and emotional words you can use for your next headline here.

Write better headlines that will boost your trafficHow's that for a headline? Check out Headline Studio from CoSchedule to eliminate guesswork and outperform your competition.<< TRY IT NOW >>