5-5-22

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How to Use Your Buyer Persona in Your MarketingA buyer persona is defined as a semi-fictional representation of your target customers. Buyer persona's a are all about understanding the who and why behind your prospective buyers.There are a number of ways to create a buyer persona from interviews with real people to using current customer data.Regardless of how you arrive at defining your persona, the real goal is to use it effectively in your marketing. Here's how: Positioning: 'Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.' You can use the information you’ve gathered to fix or adjust your positioning with what your customers care about.  Create content for different stages of buyer's journey: It's important to speak to your buyer throughout each stage of the funnel. Base your content around awareness, consideration, and decision.   Tap your sales team: Your sales team should be considered one of your most valuable assets because they're in the trenches. Tap them for answers about buying barriers and customer pain points. Do it often. Dive deeper here.  

Today's Challenge

Spend some time on this resource from the folks at Ahrefs. They do a great job breaking down everything you need for an impactful buyer persona. 

folk is the next-generation CRM: a collaborative workspace for all your team's relationships. 

• Centralize all your contacts in one place.

• Organize your contacts into groups and build actionable views.

• Activate your contacts as a team.

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