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- 5-8-23
5-8-23
How to nail your tagline
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5 Ways to Create a Tagline for Your Brand
Struggling to come up with a slogan or tagline for your brand that truly captures its vibe? We got you covered.Here are 5 simple ways to create a catchy tagline for your brand:
Keep it short and sweet. A great tagline is memorable and easy to remember. Think Nike's "Just Do It" or Apple's "Think Different". Keep it to 5 words or less, and make sure it's easy to say and remember.
Make it unique. Your tagline should differentiate your brand from the competition. What sets you apart? What makes you unique? Take, for example, M&M's "Melts in your mouth, not in your hands". This tagline emphasizes the unique aspect of the candy and sets it apart from other chocolate brands.
Highlight your brand's benefits. What do you offer that your competition doesn't? Why should people choose your brand? Look at Bounty's "The Quicker Picker Upper". This tagline emphasizes the brand's benefit of being able to clean up messes quickly and efficiently.
Use humor or wordplay. A tagline that makes people smile or laugh is a tagline that sticks in their memory. Example - Dollar Shave Club's "Shave Time. Shave Money." This tagline uses wordplay to emphasize the brand's value proposition.
Test and iterate. Creating a great tagline takes time and experimentation. Don't be afraid to test different variations and see what resonates with your audience.
Follow these 5 simple tips and you'll be on your way to creating a memorable tagline. Happy branding.
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