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- 5-9-23
5-9-23
When to post on LinkedIn
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Best Posting Practices for LinkedInLinkedIn is showing no sign of slowing down.In fact, the platform added 80 million new members last year. As more people take to LinkedIn for its ease of engagement + more, we thought it'd be helpful to share some helpful posting practices.The findings below are from a recent study by the Creativity and Innovation Network. How often to post: 1-3 times per week with a minimum of 18 hours in between. When to post: M-F 8am to 12pm ET seems to be the most active time. Some folks see a bump on the weekends from 10am to 2pm. Reach per format: Top 3 formats with reach are: PDF documents: 2.2x to 3.7x reach Carousel: 1.8x to 2.3x reach Text and pics: 1.3x to 1.7x reach Hashtags: 2-6 are most efficient Weight of engagement: 1 like = 1 extra view | 1 share = 7 extra views | 1 comment = 12 extra views Commenting on your own post: Never be the first. Creator mode bonus: Reach increase between 15-35%See more here.
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