6-1-21

Faber-Castell colored pencils.

Know the Numbers

Does data drive your marketing decisions or do you play the guessing game?We see it all the time, but too many brands play the guessing game hoping that a piece of content will go viral or that they’ll wake up with 10k more followers.Unfortunately, it doesn’t work that way. If you've been in the Instagram game, you know how hard it's becoming to grow and engage your audience.IG is constantly evolving and in turn, as marketers, we need to evolve with it. The folks at Mention.com and Hubspot put together the most comprehensive Instagram Engagement report we’ve seen to date. They analyzed over 100m posts and jam-packed their findings in this FREE report.We’re so stoked on it that we’re featuring it in our DO and TRY section today. For example, did you know that on average, the optimal number of hashtags to get the highest engagement rate was just one hashtag? Say it ain’t so, right? As the number of hashtags increased, average engagement rates dropped. Don’t take our word for it on how sweet this guide is, download it here.

Today's Challenge

Make data your friend for increased growth on social platforms. 

Instead of guessing what works, rely on our data and expertise to make sure your Instagram strategy is fully optimized and up-to-date with this comprehensive, jam-packed guide from Mention.Here's what you'll get (for free): 

• Data from over 100 million Instagram posts and 2 million Instagram users

• Global and specific regional data from North and Latin America, United Kingdom, Ireland, France and Spain

• Engagement trends for types of Instagram posts and stories

• How to use hashtags, with examples from exceptional brands

• Best practices for using tags for Instagram posts

• Best practices for growing your Instagram following

• Influencer and micro-influencer strategies

• Takeaways for marketers

<< GET IT HERE >>