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- 6-14-22
6-14-22
Can you translate this for us?
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What is Marketing Translation + 5 Reasons to Use it
Marketing translation is the process of translating your marketing campaigns and collateral into a different language (or languages).That includes your website, social media posts, posters, and pretty much any marketing-related material. It’s easy to overlook (proper) marketing translation due to its potential complexity. But if you’re targeting audiences who speak different languages, and especially in the global markets, marketing translation can have a huge impact on your business, reputation, and success with a new audience. Here are five reasons not to skip marketing translation…
Helps you reach a wider audience: When you make your marketing collateral available in more languages, more people will be able to understand it. Easy, right?
Increase your brand awareness: As more people interact with your brand, you’ll get to shape how they perceive it and foster greater customer goodwill.
Reduce support costs: By translating your marketing materials into a language that your target market understands, you minimize the opportunity for miscommunication.
Enhance customer satisfaction: When customers can readily understand what you’re trying to tell them in your marketing materials, they’ll have an easier time engaging with your business.
Boost SEO rankings: From a search engine optimization (SEO) point of view, translating your web pages into certain languages can help them rank higher for searches conducted by users who want answers in these same languages.
Dive deeper here.
Today's Challenge
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