6-15-21

Aspirin, anyone?

Google, Google, Google...Unfortunately, Google doesn't share search data, but it's estimated they process about 5.6 billion searches per day with the average person searching 2-3 times per day.There's a good chance (we hope) that some of your marketing efforts are tied to the ol' Google. If so, here are some interesting stats to note.  More than 50% of Google searches end without a click. (Search Engine Land) 92% of all search queries are long-tailed keywords. (Backlinko) As of October 2020, there were more than 267 million unique U.S. visitors to Google. (Statista) 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop. (SEMRush) There are now more than 1.8 billion Gmail users worldwide. (TechJury) Compressing images and text could help 25% of web pages save more than 250KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank on Google SERPs. (Google) Chrome accounted for 69% of web browser market share in 2020. (Net Marketshare) In 2021, 56% of web traffic took place on mobile phones. (Broadband Search) 14% of Google searches are a question. (Backlinko) In 2020, 500 keywords accounted for 8.4% of all search volume. (Backlinko) The average click-through rate for first place on desktop is higher than that of mobile, at 31.5% and 24% respectively. (Advanced Web Ranking) Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine — Amazon (15%), YouTube (9%), and Bing (6%). (Clutch)See more here. 

Today's Challenge

As you can see, Google has a massive impact (sorry Bing). Spend some time using tools like Google Trends or Think With Google to stay up to date on what's trending. 

Capture your real pen and paper signature then apply it to digital documents without getting up from your chair.<< TRY IT NOW >>