6-15-21 (copy 01)

Here are some Google stats you have to see...👀

Look
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Aspirin, anyone?

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Google, Google, Google...Unfortunately, Google doesn't share search data, but it's estimated they process about 5.6 billion searches per day with the average person searching 2-3 times per day.There's a good chance (we hope) that some of your marketing efforts are tied to the ol' Google. If so, here are some interesting stats to note.  More than 50% of Google searches end without a click. (Search Engine Land) 92% of all search queries are long-tailed keywords. (Backlinko) As of October 2020, there were more than 267 million unique U.S. visitors to Google. (Statista) 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop. (SEMRush) There are now more than 1.8 billion Gmail users worldwide. (TechJury) Compressing images and text could help 25% of web pages save more than 250KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rank on Google SERPs. (Google) Chrome accounted for 69% of web browser market share in 2020. (Net Marketshare) In 2021, 56% of web traffic took place on mobile phones. (Broadband Search) 14% of Google searches are a question. (Backlinko) In 2020, 500 keywords accounted for 8.4% of all search volume. (Backlinko) The average click-through rate for first place on desktop is higher than that of mobile, at 31.5% and 24% respectively. (Advanced Web Ranking) Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine â€” Amazon (15%), YouTube (9%), and Bing (6%). (Clutch)See more here

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Today's Challenge

As you can see, Google has a massive impact (sorry Bing). Spend some time using tools like Google Trends or Think With Google to stay up to date on what's trending. 

Try
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