6-18-24

This edition is brought to you by . Clockwise is your one-stop shop for all things apparel. From custom hoodies to trucker hats, Clockwise will bring your brand to life. They pride themselves on affordable pricing and quick turnarounds.

Lacoste Print Ad

What's Happening

• Instagram Tests Creator Insights Profile Performance Overview for Brands

• X Pitches Advertisers on the Potential of Big 3 Tie-In Campaigns

• YouTube Expands Test of Chat Topic Sorting To Live Streams

6 Ways To Measure the Value of Your Audience

We all know that your audience is your goldmine, but how do you really measure their value?Let’s break down six surefire ways to get a clear picture of what your audience is bringing to the table.1. Engagement Rates: More Than Just LikesEngagement is the heartbeat of your audience. Track likes, comments, shares, and retweets to gauge how active and interested your audience is. High engagement means they’re not just passive viewers but active participants in your brand’s story.2. Customer Lifetime Value (CLV): The Big PictureHow much is each customer worth over the long haul? CLV helps you understand the long-term value of your audience. This metric isn’t just about one-time purchases; it’s about the entire journey and how much they contribute to your revenue over time.3. Conversion Rates: From Browsers to BuyersIt’s fantastic if people love your content, but the ultimate goal is conversion. Track how many of your audience members take action, whether it’s making a purchase, signing up for a newsletter, or downloading a resource. High conversion rates indicate a valuable and interested audience.4. Net Promoter Score (NPS): The Loyalty GaugeNPS measures customer loyalty and satisfaction. Ask your audience how likely they are to recommend your brand to others. A high NPS means you have a loyal audience that’s likely to bring in new customers through word-of-mouth.5. Churn Rate: The Retention Reality CheckHow many of your audience members are leaving? A high churn rate can be a red flag. Keep an eye on how many customers you’re losing and why. Reducing churn means you’re holding on to more of your audience and maximizing their lifetime value.6. Audience Growth: The Expansion MetricKeep tabs on how quickly your audience is growing. More followers, subscribers, or customers mean your brand is gaining traction. But don’t just look at the numbers—make sure the new additions are relevant and engaged.Measuring the value of your audience isn’t just about one metric; it’s about a combination of engagement, loyalty, conversion, and growth. By keeping a close eye on these factors, you’ll have a clear understanding of how valuable your audience truly is and where you can make improvements.

Today's Challenge

Remember, your audience is your most valuable asset. 

VidAU empowers you to generate engaging videos with realistic avatars that speak in diverse languages and accents, simply by using product links or descriptions. You can also enjoy a suite of video editing features, such as face swap, translation, and more.<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

Terms and conditions apply.