6-21-21

Coffee bag design for Reuben's and AM Brews by Top Hat.

Create an Email Marketing StrategyEmail marketing might be one of the oldest marketing channels, but guess what? It's still one of the most effective channels when it comes to converting views to conversion.Whether you have a robust email marketing channel or you're just getting started, check out these 5 tips for creating an email marketing strategy.   Where does email marketing rank? Before you go all-in on email marketing, determine where it ranks in your overall marketing strategy. Email takes time. Make sure you're properly allocating resources. Set a long-term goal: If you're hoping for overnight success with email marketing, stop what you're doing right now. While short-term metrics are certainly important, you need to understand that email marketing is a long game. Pick a simple layout: Break your email into 3-5 digestible sections. Rinse and repeat the process. For us, it's LOOK, DO and TRY.  Focus on design: Your email design should reflect the tone and voice of the email. If design isn't a strong suit or you don't know how to create a custom template, holler at us. Commit to a set execution period: You'll need to implement, test, and refine your email in the early days. Make sure you set an achievable timeframe. Let's say 90 days to fully execute. Dive deeper here.

Today's Challenge

Don't sleep on email marketing. If you're already using it, high five. If you're not, start planning something today. Keep it manageable based on your resources. Consistency is key. 

The resume that speaks. Make a short video, share the link, and get the job you want with VCV.<< TRY IT NOW >>