6-21-23

This edition is brought to you by . With 850M people, there’s no place with the scale of LinkedIn for business opportunities. Enter Taplio: the first all-in-one tool for Linkedin growth, powered by AI. Create high performing content 10x faster, schedule your posts at the right time, build new relationships and monitor all your results. Make the most of LinkedIn. Try it free for a full week.

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What's Happening

• Instagram Will Now Allow Users to Download Publicly Posted Reels Content

• Twitter Rolls Out 25k Character Tweets for Twitter Blue Subscribers

• Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions

6 Ways to Maximize Your LinkedIn Posts

Fact: LinkedIn is still seeing a gold rush in organic engagement. If you haven't been taking advantage, you should probably start.Check out these game-changing tips from Alexandra Morales, a social media manager on the LinkedIn Ads team.Let's dive into the key highlights:🔥 Maximize Interaction: Simplify the process and give users something valuable in return for their engagement. Polls and comments are great ways to start conversations.🌪️ Disrupt the Norm: Break through the scroll-stopping power! Use captivating text or eye-catching visuals that challenge the status quo. Be bold and ignite curiosity.💡 Inspire and Connect: Emotional responses lead to higher engagement. Move beyond generic quotes and share inspiring stories that reinforce your brand's core values. Connect on a deeper level.📸 Visual Impact: Choose larger images over standard thumbnails for a whopping 38% higher click-through rate. Optimal size: 1200 x 627 pixels. Don't forget to optimize for mobile viewing too.💥 Keep it Concise: Shorter headlines grab attention. Aim for 150 characters or fewer. And for descriptive copy, keep it under 70 characters (over 100 gets truncated on desktop). Grab 'em and make them click.📲 Call to Action: Encourage users to take the next step. Focus on enticing clicks rather than overwhelming them with too much information in a single post. Drive action.These golden nuggets should help supercharge your LinkedIn efforts. For the full scoop, check out Morales' amazing overview on the LinkedIn ads blog. 

Today's Challenge

Post to LinkedIn one time this week. Just do it.

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