6-22-21 (copy 01)

“Nothing wakes you up as Nescafé."

Use Internal LinksWe're mixing it up with some SEO talk today. You ready?Internal links connect pages on your site to one another. Not only do internal links make navigation easier, but they allow for better side indexing via Google and help you distribute your knowledge and authority across your website.If you're not using internal links, here are 5 simple tactics to start...  Provide links within relevant, valuable content: 'Linking within your content tells your users that the linked content is high quality and important enough that you want them to view it as soon as possible.'  Use natural anchor text: Anchor text is the clickable text in a hyperlink. When you're using anchor text, make sure it flows naturally and keeps your user experience intact.  Link to (and from) essential and popular pages: Your footer or sidebar of your website should include relevant page links. We recommend a natural hierarchy of your most popular pages.  Link to pages deep within your site structure: There's a general rule of thumb with websites; users should be able to land on any page within five clicks from your homepage. Make sure you're linking to in-depth pages with newly published content.  Use the right number: Don't stuff links. It doesn't work. The optimal number of internal links ranges from 75-100. Try to stay within that.Dive deeper here. 

Today's Challenge

Do an internal link audit. Are you using them? How many do you have? What does your footer or sidebar look like? Check out our tool recommendation below. 

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