6-23-21 (copy 01)

Carulla Knives. Ads show images of fish and vegetables sliced and diced between the columns in the newspaper.

5 Books Every Copywriter Must ReadFacts: Good copywriting leads to conversions.If you recall from last week, employers consider (at least some) copywriting chops a sign of a well-rounded marketer.As you continue to grow and evolve in your profession, we recommend putting these 5 copywriting books on your shelf.  Ogilvy on Advertising by David Ogilvy Buyology by Martin Lindstrom Never Split The Difference by Chris Voss with Tahl Raz Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley Pivot by Jenny BlakeThese recommendations will help you understand the psychology behind consumer buying along with tried-and-true copywriting practices that work. Dive deeper here.

Today's Challenge

Start with one book above. Let us know how it goes. 

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