6-27-22

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Summer sports creative for Iron City Beer by Top Hat

4 Growth Marketing Strategies to Implement in 2022Growth marketing is all the rage these days. It's also a relatively new concept. How is growth marketing defined?'Growth marketing takes the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO optimization, creative ad copy, and technical analysis of every aspect of a user’s experience.The insights gained from these strategies are quickly implemented in order to achieve robust and sustainable growth.' (useproof.com)Check out a few ideas below from the folks at AppSumo to dial in your growth marketing...  User-generated content (UGC): Authenticity is everything these days. UGC is not only cost-effective, but it saves a ton of time. UGC includes user reviews of products, pictures or video stories of the product experience on social media, or testimonials.  Hyper-personalize your campaigns: 'The idea is that the smaller the group of people, the more personal you can make your communications. And more personal communications indicate true familiarity, care, and attention. This leads to a greater response.'  Create relevant content regularly: Content shouldn't be looked at as a chore. The ROI takes time. Consistent and valuable content shows authority on a subject, engages prospective customers, and ranks you higher in search and discovery.  Offer something free and valuable: This tried and true method works extremely well. Whether it's a digital product or a physical offer, think about something that will be used a lot over time. For example - slap your logo on a pen and and ship it out. You'll be surprised on the ROI. Wanna see more? Check out 4 more growth marketing tips here. 

Today's Challenge

Go all in on growth marketing. It's here to stay.  

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