6-28-21

Want some Pringles with that cheese?

How to Make a Boring Product SexierFor those of who you marketing a boring product or service, we feel for ya.It's not easy, but here's the thing...Your product or service solves a legitimate pain point for someone out there, so take comfort in that. Now, it just comes down to bringing out the 'cool' factor.Here are some tips for your next campaign:  Focus on the 'why.': You've heard it before, you'll hear it again. Don't focus on the 'what' of your product, focus on the impact it'll have on someone. Look for influencers: Sometimes, you just need someone cool rocking your product or service. Find an influencer that can appeal to a larger audience. Find your 'purple cow.': Do a customer survey and find out what makes your business stand apart. Use that differentiator in your marketing material.  Use testimonials: We're emotional creatures that buy into stories. Make sure you're using customer reviews and testimonials on the regular. Focus on branding: Good branding combined with amazing visuals can elevate your business in a big way. Humble brag, but branding is kind of our thing. Hit us up if you need a rebrand.  Focus on the right audience: Don't try to appeal to the masses. Instead, be laser focused on your ideal customer. Speak directly to them. Tie to a trend: Sometimes, it makes sense to attach your brand to something that is trending. Hint: the Olympics are coming up soon. Dive deeper here. 

Today's Challenge

Marketing a boring product? Use some of the tips above. Don't hesitate to reach out if you need some branding help. 

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