6-28-22

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"Materfamilias" can art series for Mother's Brewing by Top Hat. Named "Best Looking Cans in the World" by Ceros.

How to Create Compelling YouTube Video DescriptionsHubspot defines YouTube descriptions as the content creator’s text to describe their content.A good description uses SEO techniques to optimize and categorize videos to help users find the right content.There are two types of YouTube descriptions: the overall description of the channel and the descriptions for each video you upload.Creating a compelling description can make the difference in being seen or not. Here are 5 tips to crushing your next YouTube description:   Use YouTube descripton templates: HubSpot put together seven YouTube video description templates to help your business provide context to your viewers, rank better in search, organize your team, and link to relevant web pages on your site. Download them here.   Explain your content: You get 5k characters in a YouTube description. You want your description to be digestible and also include keywords that are related to your product or service. This will help with search rankings.   Include a call-to-action: If you want continued engagement, you have to ask for something. Keep your CTA within your first 200 characters to ensure it doesn't go below the fold.  Add your personality: YouTube descriptions should always reflect your brand voice and tone. In other words, don't be a robot. Speak to your audience like you're speaking to a friend.  Use timestamps to make the video scannable: Including timestamps in your video description can make your video more user-friendly and help your content rank well on search engines. Users can search for keywords that appear in your video’s description and click on a thumbnail on the SERP to view the portion of your video that answers their search query.Dive deeper here.

Today's Challenge

Spend some time on this awesome resource from Hubspot. It shows some great examples of YouTube descriptions that actually work. 

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