6-30-21

Are you LinkedIn?

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LinkedIn Marketing'LinkedIn usage went up 26% between Q1 and Q2 of 2020, and is experiencing "record levels of engagement," according to Microsoft.LinkedIn now boasts 690 million members, compared with 675 million in January 2020.'If you're in the B2B space, don't overlook these 3 tactics for engagement on this popular business social network. Create long form-content: content creation is taking center stage for many B2B marketers. Take advantage of long-form content, not only to position you as a thought leader but also to share news through LinkedIn articles. Enlist your employees: Always encourage your employees to engage with your business page. Whether it's through likes or re-shares, employees can increase your reach in a big way. Don't shy away from employee content features as well. Advertise on LinkedIn: If you're not hitting the right audience with your content, what's the point? Consider message ads or conversation ads on this robust platform.Dive deeper here.

Today's Challenge

Is your LI page a bit rusty? Login and make sure your information and imagery is up to date.

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