6-3-21

Can you review this for us?

Ikea: Need more closet space?

Why Reviews are Really Important

Did you know that 92% of B2B buyers are more likely to purchase after reading a trusted review? And 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations. Reviews work. We all look at them. Why? Because who doesn't want to feel confident in their purchase?Here are a few ways to use reviews in your marketing materials:

Use reviews on key pages: Key pages include your homepage and other high traffic pages (product, pricing, checkout, or post-click landing pages).
Use reviews in search ads: Search engines use optimization and customer reviews to determine your ranking. Collecting reviews on the regular can help you acquire rich snippets and Google seller ratings as well.
Use reviews on social collateral: Third-party validation on social increases your brand's credibility and boosts engagement. If you have (positive) customer reviews - share them on social.
Use reviews in email: Email marketing is still revered as one of the best marketing channels for ROI. If you have a dedicated email list, let your customers know what they can expect by sharing positive reviews.

Dive deeper here.

Today's Challenge

If you aren't using reviews in your marketing, start now.

Reach your customers wherever they are. Gain reviews, collect payments, communicate with customers, and capture leads—all from a single inbox with Podium.<< TRY IT NOW >>