6-3-21

Ikea: Need more closet space? 

Why Reviews are Really Important

Did you know that 92% of B2B buyers are more likely to purchase after reading a trusted review? And 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations. Reviews work. We all look at them. Why? Because who doesn't want to feel confident in their purchase?Here are a few ways to use reviews in your marketing materials:

• Use reviews on key pages: Key pages include your homepage and other high traffic pages (product, pricing, checkout, or post-click landing pages).

• Use reviews in search ads: Search engines use optimization and customer reviews to determine your ranking. Collecting reviews on the regular can help you acquire rich snippets and Google seller ratings as well.

• Use reviews on social collateral: Third-party validation on social increases your brand's credibility and boosts engagement. If you have (positive) customer reviews - share them on social. 

• Use reviews in email: Email marketing is still revered as one of the best marketing channels for ROI. If you have a dedicated email list, let your customers know what they can expect by sharing positive reviews.

Dive deeper here.

Today's Challenge

If you aren't using reviews in your marketing, start now. 

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