6-6-22

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Walmart's First-Ever Ad (From 1962)

IG Engagement is Down. Here's What to Do... You've probably noticed that IG engagement on traditional posts is down. It's been trending that way over the last year for a few reasons:  Instagram Reels Suggested Content in the Main Home Feed  Less Scrolling By Users The future of Instagram is always changing, but it seems like video is here to stay.Later has a few suggestions on how to ramp up your engagement:  Share More Instagram Reels: Reels work. Use them.  Put Keywords at the Heart of Your Strategy: Instagram’s suggested content relies on keywords to accurately categorize and recommend posts.   Audit Your Followers and Remove Spam Accounts: It might be time to clean your list, especially if you have a bunch of inactive followers. They can do more harm than good.  Experiment With Different Carousel Posts: Carousel posts have proven to outperform traditional posts. Try experimenting with different types of carosuels. For example; photo dumps, behind-the-scenes content, and tips and tricks.  Post When Your Audience Is Most Engaged: Either use a tool like Later.com to see when your audience is most engaged or track on your own with Google sheets. Dive deeper here. 

Today's Challenge

Shake things up on your Instagram with some of the tips above. 

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