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- 6-7-21
6-7-21
Facebook and IG updates you need to know
"Give A Hand to Wildlife” campaign for the World Wildlife Federation.
Top Facebook UpdatesOur friends at AdEspresso dropped some updates for things you should know about Facebook and Instagram.Here they are: Facebook Breaks Down its Ad Policy Review Process: Facebook attempts to be more transparent with its latest ad policy. For a breakdown of said policy, check this out. Facebook Reports Efficacy of Platform Safety & Integrity Measures: Facebook saw the following improvements: -Violent and graphic content decreased to .03%, down .05% from the last quarter -Hate speech also decreased from .07-.08% to .05-.06% -The rate of content “actions” taken was 10x higher, and we’ve seen the proactive rate shift from 24% to 97%. New Instagram Insights for Reels & Live Video: Reels will now get the following metrics. -Plays -Accounts reached -Likes -Comments -Saves -Shares Live videos will get the following: -Accounts reached -Peak concurrent viewers -Comments -SharesIn other news: Over the next few months, Instagram is working to roll out new preset time frame options to let marketers view beyond 7 or 30 day periods. Insights will also be supported on desktop.
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Check out a few other updates here from AdEspresso.
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