6-7-23

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What's Happening

• Twitter Expands the Tweet Editing Window to One Hour

• New Report Suggests that Consumers are Far More Swayed by UGC than Influencers

• TikTok Expands ‘Series’ Content Monetization Offering to More Creators

How to Elevate Your Meta Ads (according to Meta)

Meta's Performance Marketing Summit is in full swing, and they dropped some serious knowledge bombs on how to optimize your ads. It's all about The Performance 5 Framework.Let's dive in...

• Simplify Your Account Structure, Amp Up Results: Keep it simple, folks. Consolidate your ad creative into one central campaign. Streamlining your account structure paves the way for better AI recommendations and faster results.  Fashion retailer Lele Sadoughi did it and saw a whopping 41% more purchases and a 1.2x higher return on ad spend. 

• Automate Like a Pro, Reap the Rewards: Keep up with the dynamic customer journey by embracing automation tools. Meta's Advantage suite of products has got your back. Automate your setup, optimize your campaigns, and save time and resources. Ogee (a clean beauty company) tried it and enjoyed a sweet 28% increase in ROAS and a 25% decrease in customer acquisition costs. Cha-ching.

• Stand Out with Targeted Creative: One-size-fits-all? Nah. Deliver relevant messages to specific audiences and watch engagement soar. Diversify your ads with distinct concepts, messages, visuals, or ad types. Wild Alaskan nailed it and achieved a mouthwatering 43% reduction in CPA and 1.8x more purchases. 

• Supercharge with Conversion API: Connect the dots between your marketing data and Meta using the Conversion API. Boost campaign performance and measurement while maintaining high-quality event matching. Ridge did it, achieving an impressive EMQ score of 8.5. 

• Measure, Test, and Optimize Like a Pro: Don't fly blind. Use Conversion Lift, A/B testing, and marketing mix modeling to gauge campaign performance and make data-driven decisions. BrüMate took the leap and discovered some eye-opening insights about conversions. 

That's the scoop on maximizing your ad performance with the Performance 5 Framework. Dive into the full article for more juicy details.  

Today's Challenge

Let's make those ads shine. 

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