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What's Happening

• Meta Previews Business Messaging Updates at ‘Conversations’ Conference

• Instagram Experiments with Audience Feedback for Unpublished Reels Clips

• X is Testing Advanced Account Analytics Features

5 Ways to Use Interactive Content for Engaging Results

If you're tired of static posts and looking for ways to boost engagement, you've come to the right place.Here are five killer ways to use interactive content to grab attention and get results.1. Quizzes: The BuzzFeed MagicRemember the last time you took a "Which [TV Show] Character Are You?" quiz? Yeah, that’s the power of quizzes. They're fun, shareable, and insanely engaging. Create quizzes that align with your brand and audience's interests. For example, if you’re a fitness brand, a "What’s Your Workout Personality?" quiz can attract fitness enthusiasts. Quizzes not only engage but also provide valuable insights into your audience's preferences.2. Polls: Instant Feedback, Instant EngagementPolls are quick, easy, and everyone loves them. Use them to gauge opinions on new product ideas, get feedback on recent launches, or even just to entertain. A clothing brand could ask, "Which summer trend are you most excited about?" Polls create a sense of community and show that you value your audience's opinion. Plus, they provide instant data you can act on.3. Interactive Infographics: Info Meets FunInfographics are already great for visual learners, but making them interactive takes it up a notch. Imagine an infographic where users can click to see detailed statistics or hover over sections for more information. This keeps users engaged longer and makes complex information digestible. For example, a tech company could use an interactive infographic to explain how their product works step-by-step.4. Games: Play to Win HeartsWho says marketing can't be fun? Simple, branded games can significantly boost engagement. Think about a mini-game where users catch falling branded items for points or a memory game featuring your products. Games are addictive and encourage repeated visits, making them perfect for brand awareness campaigns. Plus, you can tie them to contests and giveaways for added incentive.5. Interactive Videos: Choose Your AdventureVideo content is already a hit, but interactive videos take it to another level. Let your audience choose their path in a "choose-your-own-adventure" style video. This can be used for product demos, tutorials, or storytelling. For instance, a makeup brand could create an interactive video where viewers choose different makeup looks and see tutorials based on their choices. It’s personal, engaging, and memorable.

Today's Challenge

Quizzes, polls, infographics, games, and videos make your content more engaging and provide valuable data. Start experimenting and watch your engagement rates soar. Your audience will thank you, and your metrics will too.

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