6-8-21

Ricola. Get it?

The Four Ps of MarketingIf you've been in the marketing game for a hot-minute, there's a good chance you're familiar with the four Ps of marketing.They're just as applicable today as they were back in the day. For those of you new to the four Ps of marketing, let's just get right into it.'The four Ps of marketing are product, price, place, and promotion. These are the key factors that are involved in marketing a product or service.You take the four Ps into account when creating strategies for marketing, promoting, advertising, and positioning your product or brand.' The four Ps are all about helping you consider everything you need to for marketing a product or service. Here's what the four Ps look like in action:  Product: How does your product fit your customer needs? Price: What is the value of your product? Place: Where are your customers looking for your product? Promotion: How can you differentiate from your competitors?Dive deeper here.

Today's Challenge

Try framing your next product or service strategy around the four Ps.

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