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- 7-11-23
7-11-23
Repurposing influencer content...
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Twitter’s New Job Listings Option Looks Close to Launch
4 Ways to Repurpose Influencer Content and Boost Your Brand
Are you making the most of your influencer partnerships? If not, it's time to unlock the full potential of that amazing content! Let's dive into 4 creative ways to repurpose influencer content and maximize its impact:1️⃣ Reshare creator posts on your brand's social media accounts. Don't just scroll past, give their content a shoutout. Add a touch of your brand's style, like borders in your colors, while maintaining the original charm. Remember to always credit the influencer – it's a win-win. Check out how Loop Earplugs and Gymshark nailed this strategy.2️⃣ Use influencer content as testimonials on your website. Beyond images and videos, leverage their glowing statements and reviews to build trust and authenticity. Let potential customers see familiar faces vouching for your brand, just like Athletic Greens did with Andrew Huberman. Testimonials can be a game-changer.3️⃣ Incorporate creator content into your paid ads. When people spot their favorite influencers in ads, they pay attention. This attention-grabbing strategy can significantly improve conversions and lower your Customer Acquisition Cost. Take notes from Brightland and simplynam.beauty, who brilliantly integrated influencer content into their ad campaigns.4️⃣ Create eye-catching in-store posters and displays with influencer-generated content. Instead of spending a fortune on ad agencies, let your influencer community shine. Crocs and Pura Vida transformed captivating influencer images into vibrant posters and shop displays, instantly connecting with shoppers.By repurposing influencer content, you infuse your brand with authenticity, relatability, and familiarity. So, grab that incredible content and make it work across platforms, websites, ads, and even in-store experiences. It's a cost-effective way to engage your audience and boost your brand's visibility.
Today's Challenge
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