7-12-22

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How to Step Up Your Newsletter GameAs you know, the goal of an email newsletter is to provide ongoing value to your audience. When done right, it should improve your authority and credibility.You shouldn't have an email newsletter for the sake of having one. The format and content need to be very intentional. Otherwise, it'll turn into a mess of information with low open rates.If you're stuck on ideas, the folks at Hubspot put together a list to spark some inspo.   Round-up of popular or recent blog posts or videos New job openings at your company New case studies or product launches Membership/customer deals and promotions New best practices or tips Industry news Quotes Recent survey results related to your industryWhen it comes to the format, it needs to be simple. Don't try to reinvent the wheel.Here's the typical format of a successful newsletter...  Your logo or masthead A featured image and other eye-catching visuals Top stories featured at the top Additional content and promotions following An email footer with social links and subscription informationWe highly encourage you to spend some time on this post from Hubspot to see specific examples of newsletters that are crushing it. 

Today's Challenge

Is it time to revisit your newsletter strategy? 

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