7-13-22

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The Glue Between Sales and Marketing

Sales and marketing go hand-in-hand. If the two aren’t firing on all cylinders, your business is gonna take a hit.Let’s dive deeper…As marketers, our job is to explore things from people, topics, data ideas, and everything in between.The most important asset of this work is information. There’s nothing more valuable you can provide to the sales pros you support than information about accounts they are trying to get their foot in the door with. There are countless ways to extract and share information with your sales team, but we’re gonna give you some gold on a behind-the-scenes tool we’ve been using.It’s called Intent Signals by Juice. Basically,  it shows all engagements with your content with no additional lift from your team. You know all of those things that happen online with your brand that indicate the beginning of a relationship with a new audience member, but you don’t necessarily track? That’s what Intent Signals does. It gives marketers visibility into the types of brands that are searching for keywords where your content shows up, content that’s been seen, who’s following you, and more. Whether a brand sees or fully engages with your content, you'll know.If you're looking to provide immediate value to your sales team, check out this article from the Juice and learn how you can get early access to Intent Signals.

Today's Challenge

What information can you share with your sales team today? 

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