7-14-22

Take your brand global with ease...

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The Marketer’s Guide to International Social Media

86% of consumers who follow a brand on social media are more likely to choose that brand over a competitor, so it’s pretty clear that social must play some part in your overall marketing strategy. But what about when it comes to international social media and building your audience globally?Languages, idioms, visuals…they all resonate differently depending on the country/market you’re targeting. In addition to the above, you need to focus on the following to expand your marketing strategy internationally. 

  • Researching the best platforms. WeChat, Weibo, Facebook

  • Determining your schedule. Your content is as valuable as its reach. Research the best publishing times for your new target audiences.

  • Being mindful when you’re using visual elements. They can mean different things to different audiences.

  • Deciding how to deliver your content. Language-specific profiles, multi-posting, or captions? 

Get all the details here and start building your international social media strategy.

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Today's Challenge

Is it time to expand your marketing strategy internationally? 

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  • Your translate website is displayed under language subdomains/subdirectories 

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