7-16-24

This edition is brought to you by . Clockwise is your one-stop shop for all things apparel. From custom hoodies to trucker hats, Clockwise will bring your brand to life. They pride themselves on affordable pricing and quick turnarounds.

Dunkin' Print Ad

What's Happening

• X Reports New Record High in Usage

• YouTube Tests Community Spaces to Drive Fan Engagement

• Instagram is Restricting the Promotion of Variable Image Size Carousels

How to Nail Character-Limited Descriptions and Posts

We all know the struggle—trying to convey your message within the confines of a character limit. But don’t worry, we’ve got you covered.Here’s how to pack a bigger punch in your character-limited descriptions and posts. Let’s dive into some actionable tips you can start using today.1. Start with a HookYour first few words need to grab attention. Whether it’s a catchy phrase, a question, or a bold statement, make sure it stops the scroll.Actionable Tip: Test different hooks to see what resonates with your audience. For example, “Struggling with engagement?” vs. “Boost your reach now!”2. Be Clear and DirectGet straight to the point. Don’t waste characters on fluff. Your audience should know immediately what you’re talking about.Actionable Tip: Write out your message, then trim it down. Cut out unnecessary words and focus on clarity. For instance, “Our new product is here!” can be shortened to “New product drop!”3. Use Strong VerbsStrong, action-oriented verbs can make your message more dynamic and engaging. Words like “discover,” “boost,” “transform,” and “unlock” carry weight and urgency.Actionable Tip: Create a list of powerful verbs relevant to your brand and use them in your posts. Instead of “Check out our new feature,” say “Discover our new feature.”4. Include a Clear Call to Action (CTA)Every post should have a clear and compelling CTA. Whether you want people to click, buy, share, or comment, tell them exactly what to do next.Actionable Tip: Use imperative verbs to make your CTA stand out. “Shop now,” “Learn more,” “Join us,” and “Get started” are effective CTAs.5. Use Hashtags WiselyHashtags increase discoverability, but too many can clutter your message. Stick to a few relevant hashtags that enhance your post without overwhelming it.Actionable Tip: Research and use trending hashtags in your niche. Combine branded hashtags with popular ones to maximize reach. For example, “#MarketingTips #SocialMediaSuccess.”6. Add Emojis for PersonalityEmojis can add personality and emotion to your posts without taking up much space. They can also help highlight important parts of your message.Actionable Tip: Use emojis that complement your message and brand tone. For example, “Boost your reach! 🚀” or “Our new product is here! ✨”7. A/B Test Your PostsDon’t settle for one version of your post. A/B testing different variations helps you see what works best with your audience.Actionable Tip: Change up the hooks, CTAs, and emojis in different versions of your post. Analyze engagement metrics to determine which version performs best.8. Leverage VisualsA picture is worth a thousand words, and a strong visual can convey your message even with limited text. Make sure your image or video supports and enhances your message.Actionable Tip: Use high-quality images and videos that align with your brand. Overlay text on images for added context without using up character limits.9. Incorporate UGC and TestimonialsUser-generated content and testimonials can add credibility and authenticity to your posts. They often resonate more than brand messages alone.Actionable Tip: Share short quotes or snippets from customer reviews and pair them with a compelling visual. For example, “Loved our product! 🌟” – @happycustomer10. Optimize for Each PlatformDifferent platforms have different character limits and best practices. Tailor your content to fit each platform’s unique requirements.Actionable Tip: Create platform-specific versions of your posts. What works on Twitter might need tweaking for LinkedIn or Instagram. Use tools like Hootsuite to manage and customize posts for each platform.

Today's Challenge

Start implementing these tactics today.

Hiive50 is an index of the fifty most traded startup stocks on Hiive. It’s like the Nasdaq 100 for private companies, giving you daily insights into the changes in the private markets to help you know when to buy, sell, or hold on to your equity.<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

Terms and conditions apply.