7-19-22

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4 Short-Form Video Trends You Should Know AboutAccording to HubSpot Blog's 2022 Marketing Industry Trends Survey, short-form video has the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any other trend in 2022.A short-form video is considered any video under 60 seconds (btw). Most companies are already leveraging short-form videos because of their shareability and potential of going viral.If you're looking for a few ways to align short-form video to your brand, check out these trends from HubSpot.  Brand challenges: 'brands can make their own sounds, filters, and challenges go viral. According to a HubSpot survey, 20% of marketers surveyed leveraged branded challenges and 42% said they performed better than expected.  Influencer ads: According to NealScahffer.com, on average, businesses and brands earn $5.20 for every dollar they spend on influencer marketing. Because of this, 66% of brands will be increasing their budget on influencer marketing this year.  Product teasers:'Brands can leverage short-form video platforms to promote their products organically. It can be incredibly effective because it doesn’t require a large budget.'  Behind-the-brand videos: Consumers appreciate transparency more than ever. Try connecting with your audience on a more personal level through authentic, behind-the-scenes content. Check out two more video trends here (along with specific examples from popular brands).  

Today's Challenge

Make one short-form video this week.

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