7-20-21

London - 1948 Olympics.

Cold Email or Cold Call?

They say you never get a second chance at a first impression. Sounds about right. When it comes to making the first contact with a prospective customer, both cold emails and cold calls have their place.What does the research say though? Check out Hubspot's findings below before you make your next sales move. 

1. 31% of sales reps find sending personalized manual emails to prospects is most effective compared to automated cold emails.

2. While making a cold call, you usually have five to 10 minutes to appeal to the prospect.

3. According to Gong, discussing ROI can reduce cold email responses by 15%.

4. The best days to conduct cold calls are Wednesday and Thursday shortly before lunch (generally between 11 a.m. and noon) or during the last hour of the workday (between 4 and 5 p.m.).

5. Personalized emails sent during the late morning and late afternoon time frames have better open and click-through rates.

6. Cold emails that have a CTA gauging the prospect’s interest perform better than CTA’s asking to arrange a meeting.

7. On average, it takes up to five outreach attempts for top-performing reps and eight outreach attempts for other reps to initiate a meeting or conversation with a new contact.

8. It can take up to six call attempts to convert a new customer, and increasing call attempts can increase conversion by 70%.

9. 48% of reps don’t make any follow-up attempt after a cold call.

10. The typical cold email response rate is just 1%.

11. Only 24% of cold email pitches are opened by recipients. Dive deeper here.

Today's Challenge

Go old school and make a cold call today. We dare you.

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